Hello. I'm Masterlui

Lead UX/UI Designer Creative Director Digital Projects Manager Information Architect Digital Marketer Lettering Artist

My Experience

UX/UI Design

A beautiful design can’t save an interface confusing to navigate, and a brilliant user experience can be sunk by bad visual interface design that makes using the app unpleasant. Both UI and UX designs need to be flawlessly executed and perfectly aligned with pre-existing user expectations to create an excellent user interface/experience. And when those stars align the results can be astounding.

Art/Creative Direction

Depending on the size of your project, you may only need me as an art director; but my experience as Creative Director is a Plus when it comes to handle strategy and campaign execution. Whether you’re seeking a Creative Director to manage a department or an art director to oversee the aesthetic direction of your project I will be involved in all stages of the process to provide guidance and ideas.

Coding for Frontend

Knowing the three of the main frontend languages allows me to create seamless and user friendly websites: HTML, CSS and JavaScript are crucial when it comes to make an interface works. I provide visual and interactive impact for websites enhancing your digital product with animation, interactivity, and dynamic visual effects making web pages more insightful.

Creative Team Lead

I like to start with a broad idea and work out the details later. It’s important to bring all the team from the beginning of the project and clearly let them know what the problem is in the first place. I discuss priorities with my team looking to avoid hard deadlines and seeking to agree on a delivery time together. Keeping my team stimulated creatively encourages teamwork and allows for collective problem solving.

Information Architect

As an IA, I work to make information attractive and accessible to an audience. Sometimes I need to do technical writing and create sitemaps or Information trees in order to make a Digital product more understandable. My role as an information architect in a given project can be broad and I have to make sure that the presentation of information to the audience is as good as it can be.

Digital Marketer

As a digital marketer I’m responsible for using digital channels to generate leads and build brand awareness. Channels such as Websites, Social media, Search Engine Rankings, Online Display Ads, Email Marketing, Inbound and Content Marketing. Monitoring campaigns with the use of data and analytics allows me to apply those findings in innovative ways to collect and retain new customers.

Who's Masterlui?

Hi There

I´m a Passionate professional with an extensive career in the Tech and Creative industry. Digital Products designer, User Interface Designer, UX Leader, Bilingual Creative/Art-director fluent in Spanish and English.

I'm a convinced of the important value of good design in the purchase decision, obsessed with details, new trends, clear and minimalist communication that expresses elegance and concept.


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My Skills

Every Project is a New and Exciting Challenge

I do creative direction and have a sharp vision for online and printed materials, while overseeing and ensuring all elements that require creative execution coincide and support a corporate brand or meet the goals for a specific campaign. I´m experienced in managing creative staff and have extensive experience in Apps and Web design, Advertising, Graphic design, Photography, Typography and Lettering.

I can contribute my experience acquired in several years working for companies located in different sectors; pharmaceutical, financial, aeronautical, manufacturing, medical, among others; which have allowed me to be a great creative director, lead UI designer and art director in projects where important marketing objectives have been achieved, executing impressive campaigns internally and externally, thus optimizing budgets, and generating sales, knowledge of brand and product management through the successful execution of Digital, ATL and BTL campaigns, aimed at the Colombian, Latin American and U.S. markets.

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Creative and Art Direction
UX/UI Design and Frontend
Information Architecture
Branding and Design
Digital Marketing
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WIRED magazines read since 2002
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