My Experience
UX/UI Design
A beautiful design can't save an interface confusing to navigate, and a brilliant user experience can be sunk by bad visual interface design that makes using the app unpleasant. Both UI and UX designs need to be flawlessly executed and perfectly aligned with pre-existing user expectations to create an excellent user interface/experience. And when those stars align the results can be astounding.
Art/Creative Direction
Depending on the size of your project, you may only need me as an art director; but my experience as Creative Director is a Plus when it comes to handle strategy and campaign execution. Whether you're seeking a Creative Director to manage a department or an art director to oversee the aesthetic direction of your project I will be involved in all stages of the process to provide guidance and ideas.
Coding for Frontend
Knowing the three of the main frontend languages allows me to create seamless and user-friendly websites: HTML, CSS and JavaScript are crucial when it comes to making an interface work. I provide visual and interactive impact for websites enhancing your digital product with animation, interactivity, and dynamic visual effects making web pages more insightful.
Creative Team Lead
I like to start with a broad idea and work out the details later. It's important to bring all the team from the beginning of the project and clearly let them know what the problem is in the first place. I discuss priorities with my team looking to avoid hard deadlines and seeking to agree on a delivery time together. Keeping my team stimulated creatively encourages teamwork and allows for collective problem solving.
Information Architect
I work to make information attractive and accessible to an audience. Sometimes I need to do technical writing and create sitemaps or Information trees in order to make a Digital product more understandable. My role as an information architect in a given project can be broad and I have to make sure that the presentation of information to the audience is as good as it can be.
Digital Marketer
As a digital marketer I'm responsible for using digital channels to generate leads and build brand awareness. Channels such as Websites, Social media, Search Engine Rankings, Online Display Ads, Email Marketing, Inbound and Content Marketing. Monitoring campaigns with the use of data and analytics allows me to apply those findings in innovative ways to collect and retain new customers.
Who's Masterlui?
Hi There
Seasoned tech and creative industry professional with a passion for innovative design. Expertise spans digital product design, user interface (UI) creation, and UX leadership. Bilingual creative director fluent in Spanish and English, with a proven track record in art direction.
Firmly believe in the pivotal role of exceptional design in driving purchasing decisions. Known for meticulous attention to detail, staying ahead of industry trends, and crafting clear, minimalist communications that embody elegance and conceptual depth.
- Name:
- Luis Acuña
- Email:
- masterlui@me.com
- X profile:
- @masterlui
Contact me Contact me Let´s meet Let´s meet Request my CV Request my CV
Let's Work Together On Your Next Project!
Hire Me Now!My Skills
Embracing Every Project as a New and Exciting Challenge
As a visionary creative director, I bring a keen eye to both digital and print media, ensuring all creative elements harmoniously support corporate branding and campaign objectives. My expertise spans app and web design, advertising, graphic design, photography, typography, and lettering. With a proven track record in managing creative teams, I excel at delivering cohesive, impactful results.
My diverse industry experience encompasses pharmaceutical, financial, aeronautical, manufacturing, and medical sectors. This multifaceted background has honed my skills as a creative director, lead UI designer, and art director. I've consistently met critical marketing objectives by: Executing striking internal and external campaigns, Optimizing budgets for maximum impact, Driving sales and enhancing brand awareness and Successfully managing products across various markets.
My portfolio showcases the successful execution of digital, ATL, and BTL campaigns tailored for Colombian, Latin American, and U.S. markets. This global perspective, combined with my creative expertise, enables me to deliver innovative solutions that resonate across diverse audiences and platforms.
Contact MeCreative and Art Direction
UX/UI Design, Figma and Frontend Coding
Project Management and Team Leading
Branding and Graphic Design
Digital Marketing and Strategy
Gen AI and Artificial Intelligence Knowledge
Wordpress, Shopify and E-commerce Websites
Portfolio
Web UI/UX Design and Dev
latonegroup.com
Web UI/UX Design and Dev
LATONESTUDIOS.com
Web UI/UX Design and Dev
CMA Legal services website - cmalegalservices.com
Web UI/UX Design and Dev
andreasaavedra.co
Web UI/UX Design and Dev
BCP Perú Intech Day - Event Platform
Web UI/UX Design and Dev
Florex - Products Catalogue platform
Web UI/UX Design and Dev
Claro up Ruleta - Event Platforms
Web UI/UX Design and Dev
Virtual Events Platform - Dell Technologies
Web UI/UX Design and Dev
Inacom/Intel Mexico
Web UI/UX Design and Dev
Lenovo - Think Agile VX
Web UI/UX Design and Dev
Web Centro Italiano di Bogotá
Web UI Design
Centro Italiano di Bogotá
Web UI Design
Centro Italiano di Bogotá
App UI Design and UX
Intel® NUC Sales Tool Windows App
App UI Design and UX
Intel® NUC Sales Tool Windows App
Branding Design
Casa Merkaba
Web UI Dev/Design
Casa Merkaba
Web UI Design
Popular Inc
Desktop App UI/UX Design
Kiosko Interactivo Intel
Desktop App UI/UX Design
Kiosko Interactivo Intel
App UI/UX Design
Easyfly
App Design
Intel Trivia
App Design
Intel Trivia
Web UI/UX Re-design
Aexpress.com.co
Web and App UI/UX
Buffalo Wings
Web and App UI/UX
Buffalo Wings
UI/UX Design
Buffalo Wings
Web UI Design
Intel 10th Gen Landing
UI/UX Design
Grupo Plastilene
UI/UX Design
Intel Retoma campaign
UI/UX Design
Intel Retoma campaign
UI/UX Design
Grupo Plastilene
Branding Design
Bogota Fashion Show
Web UI/UX Design
Otto Grill Perú
Collateral Design
Banco Popular NA
UI/UX Design
Grupo Plastilene/Khroma
Branding Design
Merconnet
Web UI/UX Design
Merconnet
Branding Design
Pop Corner Bar
Branding Design
Canadian Classroom
Branding Design
Solum Digital
Web UI/UX Design
Tecnivisuales Comercial
